Some businesses participate in small event marketing with optimism, but not much detailed planning. Turning up without a strategy and hoping something will happen afterwards is a bit like buying a Lotto ticket – you might win, but the odds are pretty long.
Whether it’s a one on one meeting or a presentation to a room of people, preparation and the right tools are key to success.
Find out more about effective small event marketing tools below:
Sales meetings
Every sales meeting should be treated as an event. You’ve worked hard to get face to face with the right prospect, so give yourself every chance of making the sale.
Tools
- Proposal booklet
- Brochure with order form
- Business card with call to action on the reverse – directing the reader to more information on your website is a great idea
Workshops
You might be running a workshop as part of your sales process, or as a core product of your business. Either way, providing consistently branded materials to reinforce your message and encourage further purchases should be part of your workshop kit.
Tools
- Pull Up Banner
- Branded workshop manual or workbook
- Business card with call to action on the reverse
- Branded notebook or notepad
- Branded pen
Speaking Gigs
You’re the centre of attention, so use it. Which of your products or services would you like your audience to remember – and how will you inspire them to do something about it?
Tools
- Pull Up Banner
- Sales brochure with order form
- Business card with call to action on the reverse
- Marketing postcard
- Branded notebook or notepad
Networking
Networking is an easy way to waste time and money if you’re not sure what you’re doing, or why. For some more handy hints on networking preparation, check out our 10 top tips here.
Tools
- Business card with call to action on the reverse
- Postcard highlighting your key products or services, or explaining your process as an infographic
