After more than 21 years working in our family print business, I can tell you that not all printed materials are created equal! I can also tell you that businesses which communicate effectively in print are usually ones which achieve long-term success and profitability.
When Nick and I founded our business we decided we wanted to be much more than just a commodity printer. From the start, Minuteman Press has been committed to helping our customers use print to promote their business effectively. This often means that we will suggest design and content improvements. Our goal is always to make sure that your printing collateral really promotes your brand and that you get a great return on your investment.
Print materials have greater impact and staying power than any digital item will ever have. They connect and communicate on a visceral level. There is something about the colour and weight of a printed brochure or booklet that a digital item just can’t duplicate, and this is why it’s worth investing in preparing materials that truly represent your brand.
Studies show that physical print items are more: memorable; durable; often shared than digital communications.
This means more exposure for your business!
-Vivienne & Nick Kane
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