I started out with a standard business card – because after all, business cards
are just one of those things you have to have so there’s no need to invest much time or money in them, is there?
Funnily enough, people would look at my card, and I could almost see them wiping me out of their minds and off their list of people to do business with. Then I heard Vivienne Kane of Minuteman Press talk about the power of business cards, and she showed me a business card I loved, and connected me with a designer. I took the plunge and invested in new cards.
The difference it made to my business was phenomenal and immediate! Suddenly, I became memorable, and I started to get calls from people who said, “Jenny showed me your card, I’d like to work with you.”
My business cards generated 3-4 times the cost of design and printing them in just a few months of use. I’ve lost track of what they’ve done for me over the past 3 years. Never underestimate the power of your business card to generate new leads for your business. If your cards are not generating a response maybe it’s time to look at designing ones that will.