Many brochures are a waste of money, as they focus on the business, not the customer. Remember who you are trying to engage at every step, and you’ll get much better results. You can produce some really powerful brochures that will actually boost sales by making sure your brochure gets read by the right people with a message they want to hear.

How to make brochures

work better for you

Brochures can be distributed and used in many different ways – so make sure your brochure is designed for purpose.

• Handout at an exhibition or point of sale
• Used to direct face to face sales presentations
• Part of a promotional pack with other items
• Direct mail
• Packed with goods when shipped

Put your selling message on the cover – this is the most important rule of all. Four out of five people never get beyond the cover, so make sure you kick a goal immediately.

Message – plan your headline, your key benefits, and your call to action. Keep your ideal customer in mind – what would you say if they were standing right in front of you? Which problem are you solving for them?

Images – use quality images that are consistent with your online presence and message.

Brochure Printers Melbourne

Popular Styles

Popular and economical styles include simple 2 page (printed back to back) brochures of various sizes. Or fold in 2 or 3 for more design flexibility.

You might also try changing to a non-standard shape, size or format. If you differentiate from your competitors and everyone else out there, you’re more likely to be noticed.

2 page brochure

4 page brochure

6 page brochure

8 page brochure

What others did with BUSINESS CARDs


    Commercial Printers Melbourne

    I started out with a standard business card – because after all, business cards
    are just one of those things you have to have so there’s no need to invest much time or money in them, is there?

    Funnily enough, people would look at my card, and I could almost see them wiping me out of their minds and off their list of people to do business with. Then I heard Vivienne Kane of Minuteman Press talk about the power of business cards, and she showed me a business card I loved, and connected me with a designer. I took the plunge and invested in new cards.

    The difference it made to my business was phenomenal and immediate! Suddenly, I became memorable, and I started to get calls from people who said, “Jenny showed me your card, I’d like to work with you.”

    My business cards generated 3-4 times the cost of design and printing them in just a few months of use. I’ve lost track of what they’ve done for me over the past 3 years. Never underestimate the power of your business card to generate new leads for your business. If your cards are not generating a response maybe it’s time to look at designing ones that will.

    Debra Hilton

    Hilton Copywriting

    Debra Hilton,
    Hilton Copywriting

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