Great design makes print messages work
Are your print materials telling your business story?
Before you go any further with planning new print materials, do
a quick review of what you currently have. Our brains take 85% of
information through our eyes. What the customer sees matters!
Consistent visual branding across all your online and print communications will help customers to identify you, and project a professional image. That’s why most successful businesses, even small enterprises, pay attention to their visual brand.
Is your print information current?
Are you using labels or handwritten corrections to cover up inaccuracies? Worse still are you using collateral with incorrect or out of date information? Do you regularly review the content of your print materials?
If you’re guilty of using poorly branded or superseded print materials, is that a considered choice – or something you’ve just let slide? A small investment in graphic design could successfully refresh. Or you might decide to start from scratch with a whole new look. What matters is that when you spend on print it works for your business, helping people to buy.
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