Postcard Printers Melbourne


Marketing postcards are easy to organise, quick to print and very affordable.

They’re ideal for:

  • Introducing a new product
  • Promoting a sale
  • Making a special offer
  • Targeting a new group of prospects
  • Advertising an event

Postcards are generally a short time frame, “act now” product – so give the customer something to do. Tell them about something that’s new, or coming up soon. Give them a deadline to respond, and ask them to do something specific like “enquire now about postcard printing”

Popular Specifications


  • 1 side
  • 2 side


  • 300gsm Silk
  • 300gsm Gloss
  • 350gsm Gloss
  • 350gsm Silk
  • 400gsm Board
  • 350gsm Smooth
  • 300gsm Ecostar 100% Recycled


  • A6 – 148.5 x 105
  • DL – 210 x 99
  • Square – 140 x 140
  • A5 – 210 x 148.5
  • Square – 210 x 210
  • A4 – 210 x 297


  • Matt Laminate 1 side
  • Matt Laminate 2 sides
  • Gloss Laminate 1 side
  • Gloss Laminate 2 sides
  • Spot UV


A little forward planning will go a long way to getting great results from marketing postcards.

Think about:


Is your design effectively using colour and font selection to highlight your message? Do you have relevant and appealing images? Are your logo and contact details easily identified? Do you need professional assistance with design and/or copy to get the best result from your postcard?


Will it be mailed, distributed face to face, or on display? Are there any size/shape limitations? For example, is it to be included in a package of other promotional print products? What is your mailing budget (do you need to keep within maximum standard post size of 130 x 240mm?). How much information do you need to include?

Card stock/finish

Most postcards are printed on card weights between 300 and 350gsm. Take care if using thinner stocks – they risk being perceived as flimsy and lacking in quality.Consider whether specialty finishing (such as cellosheen or spot UV) will add to the impression of quality or more effectively highlight the message.


Check on your production lead time if you’re mailing your postcard. This will vary according to the mailing process used. And remember to allow space for the postage paid square and address on the reverse of your card when planning your content. Australia Post has guidelines for acceptable layouts.


Will it be mailed to a specific list, or used for other purposes? Is there an advantage in having multiple versions with slight variations in the message? Will you get value from a large print run, or would it be better to print a small run first and test?

Don’t just use your postcards to share your logo and contact details. Use all the available real estate creatively, because there’s a promotional opportunity on every postcard. Give the reader a good reason to contact you and your business again.


You could include:

  • A list of the benefits of your product or service
  • Some information that’s relevant to your product
  • A special time limited discount offer
  • A link to a free online report.
  • Some ripping testimonials
  • The key aim is to give a good reason to contact you and your business again.

What others did with POSTCARDS

  • “Thanks to you and the team for the design and printing of my business cards. I’ve received so many compliments on the look and feel, particularly the 3D Spot UV on the logo. I’m so pleased my cards make such an impact.”

    Robert Nankervis, Nancorp

    Robert Nankervis, Nancorp

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