
Are you still marketing like it’s 2019?
1. Audit your current messages
2. Love your loyal customers
4. Be responsive and flexible
6. Show proof
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There is no guidebook for pandemic marketing, but now is not the time to go dark.
People are consuming more content than ever. They are listening and looking – but might not be buying YET.
Everything you thought you knew about your customers may have been turned upside down. Do they have new needs or challenges? How can you help?
It’s time to pay it forward.
Now that we’ve Zoomed into each other’s living rooms, the way we relate will be different. More personal, more open. Thoughtfulness, generosity and empathy are more important than ever – and will be valued.
Here are my top 6 pandemic marketing suggestions :
People are hungry for information and are making new decisions in an unusual environment.
They have never been so important
Your customer’s priorities have probably changed.
If you’re asked to do something you’ve never done before…. could you?
Might that be a way to bring in a whole new group of potential buyers?
When people are uncertain and budgets are tight, confidence is king.
Reviews, testimonials, case studies and referrals are today’s currency.