If you’re choosing an image for a printed piece (brochure, business card, postcard, calendar, booklet) and you’re not sure if it will be suitable, check these attributes:
- Is the image 300dpi or better? (If it isn’t, or you’re not sure, try enlarging it on screen to the size you want to print, and see if it looks crisp). Images which are too small or low resolution won’t give a good result. The print will be pixelated, blurred or jagged.
- Is it taken from the web? These are generally 72dpi, and not suitable for print.
- Can you supply it as a high resolution tiff or jpeg? These are the best formats.
- Is the image the right shape for your application, or would you be happy for it to be cropped to suit?