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Affordable Small Event Marketing Tools

Affordable Small Event Marketing Tools

Some businesses participate in small event marketing with optimism, but not much detailed planning. Turning up without a strategy and hoping something will happen afterwards is a bit like buying a Lotto ticket – you might win, but the odds are…

Postcards are cheap and they work. Surprise!

Postcards are cheap and they work. Surprise!

Postcards are cheap and they work. They’re a very affordable way to promote your business, and they’re easy to implement. If your business is exclusively digital (it sells and delivers product exclusively online) you might not read much further. Or if…

27 Ways to Break Out of Automatic Pilot Marketing

27 Ways to Break Out of Automatic Pilot Marketing

Add offline communication with your customers – and reap the rewards It’s time to take challenge your marketing status quo. Surprise your customers. At any stage of the buyer journey, adding something new could make a difference. Try it. And don’t…

Do your customers REALLY know what you do?

Do your customers REALLY know what you do?

“I didn’t know you did that” How often do you hear that from a customer? Sharing information regularly is vital. Not doing so is a common business mistake. It’s easy to assume people know what your business does, especially if they’re…

4 Essential Face to Face Pitching Tips

4 Essential Face to Face Pitching Tips

Savvy business owners pay a great deal of attention to how they look. Visual branding makes a big difference to the first impression you make with a prospect. But it’s not just about clever logos and interesting design. What you say…