customer_buying_more

27 Ways to Break Out of Automatic Pilot Marketing

Add offline communication with your customers – and reap the rewards It’s time to take challenge your marketing status quo. Surprise your customers. At any stage of the buyer journey, adding something new could make a difference. Try it. And don’t forget to measure the results. When you find something that works do more of…

don't confuse your customer

Do your customers REALLY know what you do?

“I didn’t know you did that” How often do you hear that from a customer? Sharing information regularly is vital. Not doing so is a common business mistake. It’s easy to assume people know what your business does, especially if they’re already a customer. It’s also dangerous, because it risks missing a sale from someone…

woman pitching

4 Essential Face to Face Pitching Tips

Savvy business owners pay a great deal of attention to how they look. Visual branding makes a big difference to the first impression you make with a prospect. But it’s not just about clever logos and interesting design. What you say – either in print or when you pitch your business face to face –…

good quality photos

Top Tips for Choosing Perfect Images for Print

Why good quality photos matter when you print, and how to get yours right When you’re marketing your product or service, you only get one opportunity to engage your reader. Images quickly get the reader’s attention – and keep it. They’re processed 60,000 X faster than text. So they work brilliantly as a memory trigger.…

Stock Photo Site Super List

Stock Photo Site Super List

When you’re choosing stock images, take care. Especially when you’re creating printed materials. Some of the websites below offer completely free images. No attribution is required. Others have a mixture of free and paid images. A few are fully commercial. Whatever site you use, make sure you read the fine print. It’s good manners to…

Crystal Clear Brochure

5 Must Haves for a Brochure that Drives Profits

Brochures cost money. If they don’t result in more leads and more sales they are just a business cost, without a benefit. How can you create brochures and flyers that make buying from your business irresistible? Before you do any detailed work on content, or consider the print format of your brochure, there are 5…

cmyk ink and print colours

Why on screen colours look different from print

Many people assume when they create files for print, or check a proof from their designer, that the colours they see on screen will print pretty much as they see them on screen. Wrong! It’s frustrating. There’s so much technical jargon around printing, and setting up files incorrectly can risk a result that’s a long…