10 Top Tips for Networking Success

Networking is a very effective marketing strategy for small business owners (if done right). Approached with thought, preparation and the right attitude, meet the right people and create lasting business relationships. Networking success! 1. It’s called netWORKing for a reason Be clear why you’re attending Good networking events create meaningful conversations and worthwhile relationships. Choose…

event marketing

Affordable Small Event Marketing Tools

Some businesses participate in small event marketing with optimism, but not much detailed planning. Turning up without a strategy and hoping something will happen afterwards is a bit like buying a Lotto ticket – you might win, but the odds are pretty long. Whether it’s a one on one meeting or a presentation to a…

postcards for marketing

Postcards are cheap and they work. Surprise!

Postcards are cheap and they work. They’re a very affordable way to promote your business, and they’re easy to implement. If your business is exclusively digital (it sells and delivers product exclusively online) you might not read much further. Or if you’re still with me, I’m glad I’ve piqued your interest! Because there are so…

customer_buying_more

27 Ways to Break Out of Automatic Pilot Marketing

Add offline communication with your customers – and reap the rewards It’s time to take challenge your marketing status quo. Surprise your customers. At any stage of the buyer journey, adding something new could make a difference. Try it. And don’t forget to measure the results. When you find something that works do more of…

don't confuse your customer

Do your customers REALLY know what you do?

“I didn’t know you did that” How often do you hear that from a customer? Sharing information regularly is vital. Not doing so is a common business mistake. It’s easy to assume people know what your business does, especially if they’re already a customer. It’s also dangerous, because it risks missing a sale from someone…

woman pitching

4 Essential Face to Face Pitching Tips

Savvy business owners pay a great deal of attention to how they look. Visual branding makes a big difference to the first impression you make with a prospect. But it’s not just about clever logos and interesting design. What you say – either in print or when you pitch your business face to face –…

good quality photos

Top Tips for Choosing Perfect Images for Print

Why good quality photos matter when you print, and how to get yours right When you’re marketing your product or service, you only get one opportunity to engage your reader. Images quickly get the reader’s attention – and keep it. They’re processed 60,000 X faster than text. So they work brilliantly as a memory trigger.…

Stock Photo Site Super List

Stock Photo Site Super List

When you’re choosing stock images, take care. Especially when you’re creating printed materials. Some of the websites below offer completely free images. No attribution is required. Others have a mixture of free and paid images. A few are fully commercial. Whatever site you use, make sure you read the fine print. It’s good manners to…