Booklet printing can be fraught with problems if you don’t follow the correct processes.
Seek advice before you start, so you avoid these booklet printing blunders:
- Too much information
This applies particularly to marketing collateral. There’s always a temptation if there are 2 or 3 pages left to add a bit more fluff. Resist the temptation. Keep your content concise and to the point. That way it’s much more likely to grab the reader’s attention.
- Colourless design
Full-colour printing has a huge amount more impact. Even in functional booklets, use of some colour images or diagrams will enhance the power of your message.
- Inaccurate proofing
Don’t rush the proofreading process. It’s easy for errors to slip through the cracks when you’re proofing a multipage document. Print yourself a hard copy of all electronic proofs and get at least two people to check them. And when you order, ask for a digitally printed proof of the final layout to be included in the price. Having the final product in your hands can often give new perspectives, and is another opportunity to ensure the content is as expected.
- Blank pages
If your booklet is saddle stitched (stapled in the fold), your page count will be in four-page increments. Make sure you’ve checked your final page count, and if it’s not a multiple of 4, decide where you want blank pages to occur.
- Small orders
When you order booklets, find out where the price breaks occur. You may discover a slight increase in your quantity will significantly improve the price per booklet. Speak with your printer about ordering the right volumes to maximise value.
Booklets are a powerful way to share information and boost credibility, and an easy to implement first step to getting your valuable content into print.
Start with creating one booklet, or if you’re ambitious, a series for different niche markets, services or products.
Consider:
- How To Guides
- 7 Mistakes Explainer
- Secrets of ……..
- Top 10 Tips
- Little Known Facts About …..
With careful planning and even a modest budget, you can produce a persuasive and valuable asset for your business.
Your booklet can also be an effective tool for driving visitors to your website. Every key idea in the booklet can be expanded on with more detailed information on dedicated pages on your site. Include invitations throughout your booklet to visit your site and find out more.
Then get it into the right hands.
Mail it, hand it out at trade shows or events, share it at sales meetings and include it with proposals or share it as a welcome gift to new clients.
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