Your Business Card.

The Marketing Campaign in Your Pocket

Your business card is probably the cheapest form of marketing you’ll ever buy. So make the most of it.
It’s easy to produce an interesting business card that quickly identifies and reinforces your brand and business message.
Your business card can drive prospects to your website, and encourage people to call or visit your office or store.

Popular Specifications

NUMBER OF SIDES

  • 1 side
  • 2 side

CARD STOCK

  • 350gsm Gloss Board
  • 350gsm Silk
  • 400gsm Board
  • 350gsm Smooth
  • White Uncoated
  • 350gsm Ecostar
  • 100% Recycled

SIZE/SHAPE

  • 86 x 54
  • 90 x 50
  • 90 x 55
  • 55 x 55
  • 180 x 55 (Folds to 90 x 55)
  • 90 x 110 (Folds to 90 x 55)
  • 110 x 55 (Folds to 55 x 55)

FINISHING

  • Matt Laminate 1 side
  • Matt Laminate 2 sides
  • Gloss Laminate 1 side
  • Gloss Laminate 2 sides
  • Matt Laminate 2 sides with Spot UV 1 side
  • Matt Laminate 2 sides with Scodix Tangible Spot High Gloss

How to Make
Your Business Card
Work for You

People will be much more likely to read and keep your business card if it has a bit of zip and personality. There are many options for colour, thickness, texture, shape and finish. Choose something different on any of these.

Colours – Clever design with a limited colour palette can
be very effective. Metallic inks also stand out.

Card stock – Think thicker, textured or uncoated card, Specialty finishes Matt or gloss laminate, spot UV highlights, foiling, embossing, and Scodix tangible highlights can all help make your business card memorable

Shape and size – Consider square, narrow, irregular, die cut shape or round corners

Folded cards – Are a great way to stand out, and increase
the space you have for your message.

Don’t just use your business card to share your logo and contact details. Use all the available real estate creatively, because
there’s a promotional opportunity on every card. Give the reader a good reason to contact you and your business again.

 

You could include:

  • A list of the benefits of your product or service
  • Some information that’s relevant to your product
  • A special time limited discount offer
  • A link to a free online report.
  • Some ripping testimonials
  • The key aim is to give a good reason to contact you and your business again.

What others did with BUSINESS CARDs

  •  

    Commercial Printers Melbourne

    I started out with a standard business card – because after all, business cards
    are just one of those things you have to have so there’s no need to invest much time or money in them, is there?

    Funnily enough, people would look at my card, and I could almost see them wiping me out of their minds and off their list of people to do business with. Then I heard Vivienne Kane of Minuteman Press talk about the power of business cards, and she showed me a business card I loved, and connected me with a designer. I took the plunge and invested in new cards.

    The difference it made to my business was phenomenal and immediate! Suddenly, I became memorable, and I started to get calls from people who said, “Jenny showed me your card, I’d like to work with you.”

    My business cards generated 3-4 times the cost of design and printing them in just a few months of use. I’ve lost track of what they’ve done for me over the past 3 years. Never underestimate the power of your business card to generate new leads for your business. If your cards are not generating a response maybe it’s time to look at designing ones that will.

    Debra Hilton

    Hilton Copywriting

    Debra Hilton,
    Hilton Copywriting

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